AI & IDENTITY THEFT — How New Tech Is Creating New Scams and What You Can Do

Written By Myrah Del Rosario

Artificial Intelligence (AI) is revolutionizing industries from healthcare to finance

But with these innovations come new—and dangerous—ways for scammers to commit identity theft.

At R23 Law, our California Identity Theft Victim Lawyers are seeing a growing number of clients impacted by AI-driven fraud, particularly voice cloning and deepfake schemes. This post explores the evolving risks and outlines how you can protect your identity in an AI-powered world.

How AI Is Fueling a New Era of Identity Theft

While AI offers many societal benefits, it has also created new tools for scammers. Criminals now exploit AI technology to impersonate victims with alarming accuracy, putting consumers at risk in ways we've never seen before.

Here are two of the most dangerous AI-powered scams currently circulating:

1. Voice Cloning Scams

Using publicly available voice samples—like social media posts or video content—fraudsters can create AI-generated voice replicas of a person. These audio files are then used in schemes that often involve:

  • "Kidnapping scams" where fraudsters call loved ones using a cloned voice, pretending to be in danger or needing urgent help.

  • Bypassing voice-based biometric security systems, allowing unauthorized access to sensitive accounts.

* Recent tests show some cloned voices can even pass voiceprint verification at banks.

2. Deepfake Impersonations

Deepfakes use AI to generate hyper-realistic videos of people saying things they never said. These scams can:

  • Trick victims into wiring money or sharing sensitive information.

  • Impersonate business executives or family members with shocking realism.

The result? You may be responding to a scammer without realizing it’s not the real person.

What Can You Do to Protect Yourself from AI Identity Theft?

R23 Law’s consumer protection attorneys recommend taking the following steps to guard your digital identity:

1. Limit What You Share Online

Avoid oversharing voice recordings or videos publicly. These can easily be scraped and used by AI to impersonate you.

2. Use Two-Factor Authentication (2FA)

Wherever possible, enable 2FA on all sensitive accounts. This makes it significantly harder for scammers to access your financial or personal data—even with cloned credentials.

3. Stay Educated on Emerging Scams

Knowledge is power. Understanding how AI is being misused can help you spot red flags faster. Follow trusted legal resources (like R23 Law’s blog) to stay informed.

Already a Victim? R23 Law Can Help

Even with precautions, AI scams can still breach your defenses. If you suspect that your identity has been stolen or misused through AI tools, it’s critical to act fast.

Our California Identity Theft Lawyers can help you:

  • Dispute fraudulent activity on your credit or financial records

  • Freeze and restore your credit

  • Hold companies or institutions accountable for failing to protect your data

  • File lawsuits under the California Identity Theft Act and the federal Fair Credit Reporting Act (FCRA)

Don’t Fight This Alone—Call R23 Law

R23 Law’s team of California Consumer Protection Attorneys understands how deeply violating identity theft can be. We’ll help you take back control of your finances, your name, and your future.

📞 Call us today for a free, confidential consultation, or
🖊️ Schedule online and let our legal team fight for you.

R23 Law
 California Identity Theft & Consumer Protection Attorneys
 Because your identity deserves protection—and so do you.

Myrah Del Rosario
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